As product launches accelerate, so does the demand for fast, high-quality content. Tura Scandinavia found the solution in an AI-powered engine built for scale and efficiency.
Tura Scandinavia, a leading Nordic distributor, is known for offering a vast range of products – from audio, video, and gaming accessories to baby items and professional photography gear.
But with thousands of SKUs and a continuous flow of product launches, a major challenge emerged: how to maintain high-quality product descriptions in five languages without ballooning costs or slowing down time-to-market?
The answer came from EnlinkAI’s innovative, scalable content solution.
Meeting the Content Challenge
Operating in Sweden, Norway, Finland, and Denmark, Tura Scandinavia has been in business since 1976. But even with decades of experience, the sheer volume and pace of modern e-commerce posed a problem.
"Before we collaborated with EnlinkAI, our internal resources simply couldn’t keep up with the rate of product launches," says Nils Bernlo, System Manager at Tura. "And the content we did produce didn’t always meet the quality we were aiming for."
A Clear Goal: Fast, Multilingual, and Cost-Efficient Content
The company’s AI initiative had one primary objective: to automate the creation of product texts, making it possible to launch in all languages simultaneously – without compromising on quality.
"Cost-efficiency was another key factor," Nils adds. "Thanks to EnlinkAI, we’ve reduced production costs while increasing speed and content quality."
Why Tura Chose EnlinkAI
EnlinkAI stood out with its flexible and scalable AI engine, purpose-built to meet the real-world needs of businesses. Their technology focuses on output speed and linguistic precision, providing a solid foundation for growing companies like Tura.
"Their platform offers exactly what we needed – short lead times, seamless communication, and scalable performance. It’s been an efficient and stress-free process from day one," says Nils.
AI as a Growth Enabler
Tura sees AI not just as a time-saver but as a strategic asset for long-term growth.
"AI enables us to scale up content production without increasing staff at the same pace," Nils explains. "That means faster launches, better localization for different markets, and continuous optimization based on data and customer insights."
Crucially, Tura doesn't view AI as a creativity killer – it's the opposite.
"AI helps us enhance creativity. By automating repetitive work, we free up time for strategic, value-adding tasks."
Tips for Other E-Commerce Companies
Based on their experience, Tura offers the following advice to other businesses considering AI in their content workflow:
- Set clear goals. Know what you want to achieve – whether it’s faster time-to-market, multilingual output, or cost savings.
- Choose the right partner. Not all AI solutions are the same. Look for a provider who understands your industry and adapts to your needs.
- Combine AI with human expertise. While AI handles the bulk work, human review ensures the final content is engaging and brand-consistent.
- Think long-term. Automation gives you a competitive edge by enabling scale without proportional resource increases.
- Test and optimize. Use AI’s data-driven insights to refine your content for better performance continuously.
EnlinkAI: A Trusted Partner for Scalable Content
Tura's results speak for themselves: faster launches, multilingual capabilities, and significant cost savings – all without sacrificing quality.
"We recommend EnlinkAI to any company looking to scale and improve their content production. Their AI-powered solution has been critical to supporting our growth," concludes Nils.
